When you think of the biggest non-profit organizations in the United States you don’t first even think what they do. You think of their social media and their brand. It defines them. Just like it defines companies. This is such a important topic at this time. Non- profits and NGO’s either have to become so well versed in multi-media, especially social media, or be left to the curb. The Non- Profit Social Network Survey states Among commercial social networks, Facebook is the most popular with 74.1% of non-profit survey respondents maintaining a presence on this commercial site.
Even historic organizations such as the Red Cross are finding ways to use their advocacy power to reach the new public with multi-media and ads based around Facebook and social media sites.
Example of a Red Cross web-banner for your Facebook or website.
A great article I read about this is Entitled ‘Four Ways Social Media Is Changing The Non-Profit World’. It largely speaks of positive results. But gives great organizational examples of ho social media has allow smaller non-profits to flourish and thrive. Largely because of allowing individuals or small-groups to become more involved, made it much more easier to be informed and involved and allowed entire new depth to the viewer and organization relationship.
All in all I think this will be a phenomena subject to research this semester.